Content Marketing Strategy
Ask Questions When Writing Content
As you composed your thoughts and began writing your article, can you ask questions when writing content for your webpage?
Truthfully, how many times have you heard, don’t ask a question unless you are prepared for the answer. Most questions are direct, blunt in some instances, challenging and difficult under other circumstances. You want a reply. However, when writing content or the articles for you website, phrasing the question can be as challenging and difficult taking into consideration how, when and why you asked in the first place.
This has been documented through research studies. In one study, scientists questioned event eye witnesses and posing their questions deceptively resulting in the witnesses giving inaccurate descriptions and accounting not remembering exactly what had happened.
The scientist’s findings revealed the words you use in posing your questions, whether real or theoretically, as well as the simple action of just posing a question initially,
- has the ability to affect the reader’s decisions
- has the ability to cause the reader’s response to be prejudiced
- can impact the disposition of the reader
- can impact and possibly alter the reader’s behavior.
So, would you concur that the intent of your questions should be to receive the response you want?
From a sales standpoint, you do not pose a question that has the ability to influence and alter your reader negatively on how they will hear you in the future or how they will view your offer.
We have your ultimate, bucket list trip all planned, are you ready?
Although this question could be lifelong dream and posed with the best of intentions, you will be almost guaranteed a negative response. This negative response is not due to the reader not wanting to fulfill their dream, it is from the reader not being ready to reply yes and actually leave.
Are you ready?
If this question is asked of sports fanatics or at concert venues, the responses will definitely be yes. These positive responses reflect that the respondents had prequalified themselves to having fun – they had already set the time aside and paid the price of admission, so, of course they are ready.
You want any questions posed to be in sync with your readers.
The intent of a question being posed is that the question should be asked on purpose and not as the lead sentence into your next thought pattern. The question should transition your reader to your point of view or be influenced into selecting your offer as the item that will resolve the issues they have.
You want the YES, I want to start; YES, book my totally FREE call; YES, it’s worth it!
When you are able to receive positive responses, you posed the questions correctly to your readers.
As there are exceptions to every rule, asking the question and getting the response of the dreaded deer in the headlights look, I don’t know?
For a good majority, I don’t know would either cause your reader to ignore the question in entirety or lead a lot of them to think about the question or look up the information to be able to respond intelligently to themselves, returning to your copy to learn more.
If the question is posed and your reader gives the answer of I really don’t care, trust that they probably are not a current future customer at this time with this particular article.
May your questions always lead to the responses you want. SEO Works Best With A Good Content Marketing Strategy
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